This is precisely what the blue ocean strategy suggests, though household-name brands used this approach long before a 2004 book gave it a name. What if you could figure out how to tweak your products and services to make them an industry of their own? Let’s say the products and services you offer aren’t enabling you to meet your revenue goals.
This article is for business owners interested in creating their own market rather than competing.To implement a blue ocean strategy, grow your current team and identify pain points that only your business addresses.Many household-name businesses have reached their current stature through blue ocean strategies, but the approach can be risky.The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition.
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